What is Network Marketing?
When created based on the best principles, often called The Five Pillars, a Network Marketing company is one that has chosen a specific marketing model instead of the most common methods used in the business world.
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Network Marketing Defined
Network Marketing is people sharing and promoting products and services directly to other people. A Network Marketing company chooses to use money to pay people who do this direct marketing instead of using that same money for newspaper, television, billboards, telemarketing, or other marketing methods. Most traditional marketing is not direct. It is often called “spray and pray.” You put up a billboard and you hope it brings you customers or at least establishes your brand. But word-of-mouth has always been the best form of advertising, even for businesses that are strictly online. This is because, more often than not, people buy people, not stuff. If you are new to Network Marketing, you need to read Tom “Big Al” Schreiter’s book, “Are You Walking Past A Fortune?“ |
What is MLM?
The acronym stands for Multi-Level-Marketing. Network Marketing companies know that it is not enough to just have someone who wants to promote your wares. Your distributors need training. So not only will a good Network Marketing company reward you for sales, they will also reward you for training others. This creates a hierarchy of people. The people you train and those they train become your “Downline.” The people above you are called your “Upline.” They should be training you and supporting you.
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Why is MLM So Often Frowned Upon? Because greed and ego are both very much alive. Companies have been created by the unscrupulous with the sole purpose to rip people off. People have been trained to hard-sell their friends and family so often that all it takes nowadays is for a family member to get the slightest impression you have joined an MLM and they avoid you like deer avoiding a lion. And like the deer, they think you are going to pounce on them. Why? Because pouncing has been the norm for so long. |
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The Good News about Network Marketing
The good news is that there are reputable companies that use the multi-level or Network Marketing model. Again I refer you to The Five Pillars. These are five ingredients for a company or opportunity worth joining.
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The Internet Has Changed Network Marketing The Internet has changed Network Marketing, like it has changed everything else in our lives. Just like the printing press changed the world in the 1500’s, the Internet has changed our world. |
Combining Internet Marketing with Network Marketing allows you to represent a Network Marketing company without approaching anyone, and I mean anyone including friends, family, coworkers, etc. Unless it just so happens that you know they want to consider what you have to offer. The strategy that is working is to build your business by targeting those most likely to be interested via the Internet. As you have more and more success, your friends and family will ask you: “What are you doing that has made this change in your life? Will you help me do it?” That is Network Marketing.
Posted: April 25th, 2009 under Why Network Marketing.
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